---
title: "Maciej Chmurkowski - SEO and visibility in LLM chats"
description: "Studies the visibility of brands in LLM chats. Enterprise Products Owner at Senuto, develops LLM Monitor. In SEO since 2007. Founder of Adinspire."
url: "https://adinspire.com/en/"
lang: "en"
updated: 2026-10-31
---

# AI visibility: why does ChatGPT cite some sites and skip others? I monitor and help brands increase their visibility in LLM chats. [1, 2]

![Maciej Chmurkowski](https://adinspire.com/maciej.png)

SEO and brand visibility specialist in LLM chats

I am Maciej Chmurkowski, **Enterprise Products Owner** at Senuto. [3] I develop LLM Monitor, which monitors the presence of brands in chats, and I study what that presence depends on. [1]

- [LinkedIn](https://www.linkedin.com/in/maciejchmurkowski/)
- [mch@adinspire.com](mailto:mch@adinspire.com)

## Visibility in AI answers

### What I build

#### LLM Monitor

LLM Monitor is my main project at Senuto: a large application that tracks the presence of brands in the answers of ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode. [1, 4] It monitors more than 100,000 prompts and has collected more than a million answers. I am responsible for this product and I build prototypes that later go into production. [5]

[Explore LLM Monitor](https://www.senuto.com/pl/llm-monitor/) (in Polish) [4]

#### Genuino: AI text detector and humanization

- 22,819 pairs of human and AI texts [5]
- 58 stylometric features [5]
- 940 keywords used to collect articles from The Guardian [5]

Since June 2025 I have been building my own detector of AI-written texts, Genuino, and humanization tools on top of it. [5] The first recorded validation, of version 4.6, gave 72.5% accuracy on 40 texts.

Most of the work went into data. The older set is 18,320 pairs of human and AI texts. [5] On top of that I wrote a system that used 940 keywords to download 4,961 articles from The Guardian, and rewrote 4,499 of them with OpenAI, Anthropic and Google models, in a neutral variant and in one imitating a human. I generated hard cases separately: an AI text went into the database only if it fooled the detector.

These data gave 58 stylometric features: vocabulary, syntax, rhythm, coherence, its own predictability computed against a corpus of about 6 million words of human texts, and a dictionary of 1,443 phrases typical of AI, chosen from more than 8 million. [5] I tested new features on 2,500 pairs. The strongest one, the density of AI collocations, reached an AUC of 0.91, and I rejected four others as noise.

The model is LightGBM trained in a loop: errors went back into training, and part of the data never touched it. On such a clean set of 632 records, version 9.3 reached an F1 of 0.965. [5] On the training data the models showed even 0.9989, so only the result on the clean set counts. I also tested robustness to attacks: from 94 to 98% of texts detected across four profiles.

I checked the results with Originality.ai. In one series of 1,770 scans, on a sample of texts chosen as suspicious, it rated 14.1% of human texts as AI and let through 10.4% of AI texts. [5] This is a lesson for the whole industry: even a good detector is wrong, so "100% human" is a bad goal.

Humanization turned out harder than detection. On saved samples, casual texts rewritten by models stayed at 94-100% AI in Genuino. [5] A medical text went down to 31.9%, but in a single run. 29 attempts at fine-tuning various OpenAI models did not produce a model that rewrites well. This stage is still open.

#### Content production with AI

I built a system that takes an article from a single keyword and a short brief through 16 production steps, divided into five stages. [5] It runs automatically, handles different languages and topics, and the author can add their own knowledge as source material.

1. **Research:** searches for and downloads sources, then rejects pages that repeat others.
2. **Analysis:** builds a topic coverage matrix and a map of sources, then checks whether the article is a comparison or a ranking.
3. **Planning:** splits the topic into areas and separates those that deserve an article of their own, draws up an outline and assigns facts to sections. In comparisons and rankings it builds a summary table, in medical articles it adds citations of scientific publications, and before writing it freezes the set of facts.
4. **Writing:** a draft is written, then the whole text goes through editing according to a style guide, and finally through humanization, which removes traces of machine style.
5. **Finishing:** page title and meta description, a FAQ section and structured data.

The facts in an article come from downloaded and saved sources, and automatic checks watch over their consistency during writing. After editing and after humanization they also check that the same numbers, names and headings remain in the text. The list of sources goes under the text. A person reviews every article before publication, and the finished text goes to WordPress together with the meta description, the FAQ and structured data.

I change the system based on results. I removed a separate style pass, because an earlier step already makes the style corrections, and an audit that found no factual errors and made the text worse with most of its corrections.

#### High Five, AI!

Can AI bots get onto your site at all? My tool checks that. [Try High Five, AI!](https://adinspire.com/en/apps/high-five-ai/)

### What I publish

#### Your brand in LLMs has shape and strength

October 2026

I am the author of a report on the presence of brands in the answers of six AI platforms, based on data from LLM Monitor. [1]

- about 388 thousand AI answers in the monthly study [1]
- about 1.35 million brand mentions [1]
- 141,170 unique brands [1]

##### One measurement proves nothing

A brand in first place keeps it at the next retrieval in 56.5% of cases, and in 27% it disappears from the answer. [1]

> “You need to check systematically and look at the presence of your brand rather than its position.”
>
> From the recording (translated from Polish): [Globalne Horyzonty, at 8:51](https://www.youtube.com/watch?v=1Tb1Vn52kHQ&t=531s)

[Read the report](https://www.senuto.com/pl/llm-monitor/raport-llm/) (in Polish) [1]

#### Report “AI Overviews in Poland”

I am a co-author of a Senuto report on which sites AI Overviews cites in Polish search results. [6] The second edition of the report was published on 27 November 2025.

- about 17.8 million phrases analysed [6]
- about 98.9 million citations in AI Overviews [6]

[Read the report](https://insight.senuto.com/aio-report-2/) (in Polish) [6]

#### SEO w praktyce

![SEO w praktyce - book cover](https://adinspire.com/ksiazka.png)

- Authors: Artur Strzelecki and a team of experts [7]
- Chapter author: Chapter 30: Private Blog Networks (PBN) - a chapter unlike any other [7]

The book was published on 30 September 2025 by Helion. [7]

[See the book at Helion](https://helion.pl/view/26196w/seopra.htm) (in Polish) [7]

### What I am studying now

- How does a mention differ from a citation and from a source in a model's answer?
  A **mention** is a brand named in the text of the answer. A **citation** is a pointer to a page. A **source** is a page the model drew on. These three concepts need not coincide.
- What share of citations comes from outside the first ten Google results?
  The point is whether you have to be at the top of the results to be cited, or whether the model also reaches for pages from lower positions.

## From e-commerce to Senuto

### Studies: Bialystok University of Technology

Automation and robotics, with a specialisation in aircraft machinery diagnostics. [8] At the same time I worked as a web developer and graphic designer.

### At the university: Rocket science

I created a system for diagnosing the jet engine of the Su-22 aircraft, which used neural networks (the beginnings of AI) to recognise damage to that engine automatically. [2]

### 2007: The beginnings of SEO in e-commerce

In an online shop I wrote the CMS and CRM. [5, 9, 10] Over time I also started optimizing shops for search engines.

### 2013: Adinspire

I founded a company that at first dealt with affiliate SEO on foreign markets. [2, 3, 10] At its peak the team had 15 people. I built and automated tools for the mass creation of websites, landing pages and PBN networks. [5]

### Since 2024: Senuto

In May 2024 I joined Senuto. [3] I develop products for the largest clients of Senuto and combine the company's data with language models.

## Conferences and recordings

I have spoken at dozens of conferences.

### Upcoming talks

- March 11, 2027, BECOME THE ANSWER, Warszawa, Multikino Złote Tarasy [11]
- November 19, 2026, SEO Vibes on Tour, Warszawa, SEN Events, przestrzeń MOON: Obecność marki w chatach LLM - wiemy jak monitorować, ale czy na pewno wiemy jak ją zwiększać? (in Polish) [12]
- November 4, 2026, Vestigio Workshops, Warszawa, Mercure Warszawa Grand: Co realnie wpływa na widoczność marki w odpowiedziach chatów LLM? (in Polish) [13]

### Selected talks

- 10.2026, I Love Marketing&Technology, Poznań [14]
- 01.2026, CTRL+GROW, Gdańsk [8]
- 10.2025, Festiwal SEO 2025, Katowice: Dekodując cytowania: jak wygląda DNA Google AI Overview (in Polish) (1st place in the attendees' ratings) [6, 15]
- 09.2025, CTRL+GROW, Wrocław [16]
- 09.2025, E-Marketing 2025, Warszawa [17]
- 06.2025, semKRK#23 BIG, Kraków: SEO: The Endgame [18]
- 05.2025, SEO Vibes Summit, Zakopane, workshop: Prompt engineering: generating texts in 60 minutes [19]
- 2023, Projekt SEO, Pałac Rozalin [20]
- 10.2021, Festiwal SEO 2021, Katowice: Whatever F*ckin Works Hat SEO, czyli o pragmatycznym podejściu do linkowania (in Polish). Together with Szymon Słowik [10]
- 2016, semKRK #3, Kraków: Automatyzacja i skalowanie działań SEO (in Polish) [21]

### Recordings

- [Czy SEO jeszcze ma sens? Senuto o spadkach ruchu, AI Mode i widoczności w ChatGPT](https://www.youtube.com/watch?v=u8mFUUGsLmM), Artur Jabłoński, 09/22/2026. Who is cited in AI Mode and ChatGPT and how many citations come from outside the first ten results.
- [Jak budować widoczność marki w AI](https://www.youtube.com/watch?v=1Tb1Vn52kHQ), Globalne Horyzonty, 09/18/2026. How to measure the visibility of a brand in the answers of chatbots and how the platforms differ.
- [SEO Vibes Podcast: Od afiliacji do AI: lekcje z życia i SEO](https://www.youtube.com/watch?v=rybXiEtqjWA), WhitePress, 06/18/2026. On working after the updates of Google's algorithm and on the move from my own projects to working for the clients of Senuto.
- [W życiu pewne są tylko 3 rzeczy: podatki, śmierć i encje](https://www.youtube.com/watch?v=_uvDN7yqkEo), SensAI Academy, 01/13/2026. What entities are, how a knowledge graph works and how to build a content creation process on them.
- [Machine learning w służbie przeciwko LLM (z Kamą Kotowską)](https://www.youtube.com/watch?v=_MXFhT9i6Ys), emarketing pl event, 09/02/2025. An interview before E-Marketing 2025 on the quality of texts generated by AI and on how to improve them.
- [Czy AI pisze lepiej niż człowiek?](https://www.youtube.com/watch?v=zziYDF664Es&t=109s), Content i Automatyzacja, 09/23/2024. Humanization of AI texts, detectors and rewriting old content.
- [Afiliacja z naciskiem na automatyzację technicznego SEO](https://www.youtube.com/watch?v=Zs93BNNRMDA), SEO Fridays Podcast, 01/10/2024. Affiliation on a large scale, automation of technical SEO and my own tools.
- [SEO Kawka #1](https://www.youtube.com/watch?v=Sve5ZLXwyyA), Senuto, 03/09/2023. A conversation about the SEO Affiliate PRO course, the mastermind group and content created with AI.
- [«Budzę się w nocy i sprawdzam statystyki»: o SEO afiliacyjnym](https://www.youtube.com/watch?v=qLIiMQSJn8A), Senuto, 05/19/2021. Differences between affiliate SEO and working for a client.

### SensAI Academy

I am a mentor of the **AI Content Generation Expert** track. Participants carry out practical projects with AI in marketing and SEO and learn to build their own content creation process. [22]

- Knowledge graphs and information modelling
- Entity (NER) and relation extraction
- Content generation with APIs and LLMs
- Deduplication and humanization of AI content

## Get in touch

You can reach me by e-mail or on LinkedIn.

- [mch@adinspire.com](mailto:mch@adinspire.com)
- [linkedin.com/in/maciejchmurkowski](https://www.linkedin.com/in/maciejchmurkowski/)

© 2026 Maciej Chmurkowski

## Facts

- Maciej Chmurkowski works as Enterprise Products Owner. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski works at Senuto since May 2024. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski is responsible at work for: developing products for the largest clients and combining Senuto data with language models. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski mentors the AI Content Generation Expert track at SensAI Academy. (https://sensai.io/pl/ai-content-generation-expert)
- Maciej Chmurkowski founded the company Adinspire (2013). (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Adinspire previously focused on: affiliate SEO on foreign markets. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- At its peak the team of Adinspire had 15 people. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski has worked in SEO since 2007. (https://www.youtube.com/watch?v=zziYDF664Es&t=95s)
- Maciej Chmurkowski started his SEO career in e-commerce.
- Maciej Chmurkowski has analysed more than 1M AI answers. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- Maciej Chmurkowski built and automated tools for the mass creation of websites, landing pages and PBN networks.
- Maciej Chmurkowski built a system that takes an article from a single keyword and a brief through 16 production steps.
- Maciej Chmurkowski built a system that takes an article from a single keyword and a brief through 5 stages.
- Maciej Chmurkowski is an alumnus of Bialystok University of Technology.
- Maciej Chmurkowski studied automation and robotics.
- Maciej Chmurkowski specialised in aircraft machinery diagnostics.
- Maciej Chmurkowski knows about: SEO. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski knows about: Google AI Overviews. (https://insight.senuto.com/aio-report-2/)
- Maciej Chmurkowski knows about: brand visibility in LLM answers. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski knows about: knowledge graphs. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski knows about: named entity recognition (NER). (https://sensai.io/pl/ai-content-generation-expert)
- Maciej Chmurkowski knows about: content automation. (https://nowymarketing.pl/maciej-chmurkowski-dolacza-do-senuto-na-stanowisko-enterprise-products-owner/)
- Maciej Chmurkowski knows about: affiliate SEO. (https://www.silesiasem.pl/festiwal-seo-2021-katowice)
- Maciej Chmurkowski knows about: prompt engineering. (https://www.whitepress.com/pl/seo-vibes-summit-2025)
- Maciej Chmurkowski will speak at BECOME THE ANSWER 2027 (Warszawa, Multikino Złote Tarasy, March 11, 2027). (https://becometheanswer.trustluna.com/)
- Maciej Chmurkowski will speak at SEO Vibes on Tour Warszawa (Warszawa, SEN Events, przestrzeń MOON, November 19, 2026). (https://www.whitepress.com/pl/seo-vibes-on-tour/warsaw)
- At SEO Vibes on Tour Warszawa he will give the talk: “Obecność marki w chatach LLM - wiemy jak monitorować, ale czy na pewno wiemy jak ją zwiększać?”. (https://www.whitepress.com/pl/seo-vibes-on-tour/warsaw)
- Maciej Chmurkowski will speak at Vestigio Workshops: brand visibility in SEO and AI (Warszawa, Mercure Warszawa Grand, November 4, 2026). (https://vestigio.agency/warsztaty/warsztaty-seo-ai-pl.html)
- At Vestigio Workshops: brand visibility in SEO and AI he will give the talk: “Co realnie wpływa na widoczność marki w odpowiedziach chatów LLM?”. (https://vestigio.agency/warsztaty/warsztaty-seo-ai-pl.html)
- Maciej Chmurkowski spoke at CTRL+GROW Gdańsk (Gdańsk, January 2026).
- Maciej Chmurkowski spoke at Festiwal SEO 2025 (Katowice, October 10, 2025). (https://www.devagroup.pl/blog/festiwal-seo-2025-w-katowicach-relacja-i-podsumowanie)
- At Festiwal SEO 2025 he gave the talk: “Dekodując cytowania: jak wygląda DNA Google AI Overview”. (https://www.devagroup.pl/blog/festiwal-seo-2025-w-katowicach-relacja-i-podsumowanie)
- The talk at Festiwal SEO 2025 received the award: 1st place in the attendees' ratings. (https://www.devagroup.pl/blog/festiwal-seo-2025-w-katowicach-relacja-i-podsumowanie)
- Maciej Chmurkowski spoke at CTRL+GROW Wrocław (Wrocław, September 25, 2025). (https://ctrlandgrow.com/archiwum.html)
- Maciej Chmurkowski spoke at E-Marketing 2025 (Warszawa, September 16, 2025). (https://www.youtube.com/watch?v=_MXFhT9i6Ys&t=7s)
- Maciej Chmurkowski spoke at semKRK#23 BIG (Kraków, June 18, 2025). (https://www.devagroup.pl/blog/relacja-z-semkrk23-big)
- At semKRK#23 BIG he gave the talk: “SEO: The Endgame”. (https://www.devagroup.pl/blog/relacja-z-semkrk23-big)
- Maciej Chmurkowski spoke at SEO Vibes Summit 2025 (Zakopane, May 2025). (https://www.whitepress.com/pl/seo-vibes-summit-2025)
- At SEO Vibes Summit 2025 he ran the workshop: “Prompt engineering: generating texts in 60 minutes”. (https://www.whitepress.com/pl/seo-vibes-summit-2025)
- Maciej Chmurkowski spoke at Projekt SEO (Pałac Rozalin, 2023). (https://projekt-seo.pl/)
- Maciej Chmurkowski spoke at Festiwal SEO 2021 (Katowice, October 15, 2021). (https://www.silesiasem.pl/festiwal-seo-2021-katowice)
- At Festiwal SEO 2021 he gave the talk: “Whatever F*ckin Works Hat SEO, czyli o pragmatycznym podejściu do linkowania”. (https://www.silesiasem.pl/festiwal-seo-2021-katowice)
- Maciej Chmurkowski spoke at semKRK #3 (Kraków, 2016). (https://www.slideshare.net/slideshow/semkrk-3-maciej-chmurkowski/67118482)
- At semKRK #3 he gave the talk: “Automatyzacja i skalowanie działań SEO”. (https://www.slideshare.net/slideshow/semkrk-3-maciej-chmurkowski/67118482)
- Maciej Chmurkowski spoke at conferences of the series Festiwal SEO. (https://www.devagroup.pl/blog/festiwal-seo-2025-w-katowicach-relacja-i-podsumowanie)
- Maciej Chmurkowski spoke at conferences of the series SEO Vibes Summit. (https://www.whitepress.com/pl/seo-vibes-summit-2025)
- Maciej Chmurkowski spoke at conferences of the series semKRK. (https://www.devagroup.pl/blog/relacja-z-semkrk23-big)
- Maciej Chmurkowski spoke at conferences of the series I Love Marketing&Technology.
- Maciej Chmurkowski spoke at conferences of the series SEMWaw.
- Maciej Chmurkowski spoke at I Love Marketing&Technology 2026 (Poznań, October 2026).
- Maciej Chmurkowski is a co-author of the report “AI Overviews in Poland” (November 27, 2025). (https://insight.senuto.com/aio-report-2/)
- Senuto is the publisher of “AI Overviews in Poland”. (https://insight.senuto.com/aio-report-2/)
- The report “AI Overviews in Poland” covered 17.8M phrases. (https://insight.senuto.com/aio-report-2/)
- The report “AI Overviews in Poland” analysed 98.9M citations. (https://insight.senuto.com/aio-report-2/)
- The application “LLM Monitor” is a product of Senuto. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- Maciej Chmurkowski builds the application “LLM Monitor”. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- Maciej Chmurkowski is responsible for the product “LLM Monitor” as its Product Owner and builds its prototypes, which later go into production.
- The application “LLM Monitor” tracks the presence of brands in the answers of: ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- The application “LLM Monitor” monitors more than 100,000 prompts. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- The application “LLM Monitor” has collected more than 1M AI answers. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- Maciej Chmurkowski builds the application “High Five, AI!”.
- Maciej Chmurkowski is the author of the report “Your brand in LLMs has shape and strength” (October 2026). (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- Senuto is the publisher of “Your brand in LLMs has shape and strength”. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- The data of the report “Your brand in LLMs has shape and strength” comes from the application “LLM Monitor”. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- The report “Your brand in LLMs has shape and strength” covers answers from 6 AI platforms. (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- The report “Your brand in LLMs has shape and strength” analysed about 388,000 AI answers (monthly study). (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- The report “Your brand in LLMs has shape and strength” analysed about 1.35M brand mentions (monthly study). (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- In the AI answers analysed in the report “Your brand in LLMs has shape and strength” 141,170 unique brands were counted (monthly study). (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- In the report “Your brand in LLMs has shape and strength” a brand in first place, at the next retrieval, stays in first place in 56.5 % of cases (short-term study, same day). (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- In the report “Your brand in LLMs has shape and strength” a brand in first place, at the next retrieval, disappears from the answer in 27 % of cases (short-term study, same day). (https://www.senuto.com/pl/llm-monitor/raport-llm/)
- Maciej Chmurkowski is a contributor to the book “SEO w praktyce”. (https://helion.pl/view/26196w/seopra.htm)
- Artur Strzelecki is the author of the book “SEO w praktyce”. (https://helion.pl/view/26196w/seopra.htm)
- Helion is the publisher of “SEO w praktyce”. (https://helion.pl/view/26196w/seopra.htm)
- The book “SEO w praktyce” includes the chapter “Private Blog Networks (PBN) - a chapter unlike any other”. (https://helion.pl/view/26196w/seopra.htm)
- Maciej Chmurkowski wrote the chapter “Private Blog Networks (PBN) - a chapter unlike any other”. (https://helion.pl/view/26196w/seopra.htm)
- The chapter “Private Blog Networks (PBN) - a chapter unlike any other” is chapter number 30. (https://helion.pl/view/26196w/seopra.htm)
- Maciej Chmurkowski appears in the recording “SEO Vibes Podcast: Od afiliacji do AI: lekcje z życia i SEO”. (https://www.youtube.com/watch?v=rybXiEtqjWA)
- Maciej Chmurkowski appears in the recording “Jak budować widoczność marki w AI”. (https://www.youtube.com/watch?v=1Tb1Vn52kHQ)
- Maciej Chmurkowski appears in the recording “Czy SEO jeszcze ma sens? Senuto o spadkach ruchu, AI Mode i widoczności w ChatGPT”. (https://www.youtube.com/watch?v=u8mFUUGsLmM)
- Maciej Chmurkowski appears in the recording “W życiu pewne są tylko 3 rzeczy: podatki, śmierć i encje”. (https://www.youtube.com/watch?v=_uvDN7yqkEo)
- Maciej Chmurkowski appears in the recording “Machine learning w służbie przeciwko LLM (z Kamą Kotowską)”. (https://www.youtube.com/watch?v=_MXFhT9i6Ys)
- Maciej Chmurkowski appears in the recording “Czy AI pisze lepiej niż człowiek?”. (https://www.youtube.com/watch?v=zziYDF664Es)
- Maciej Chmurkowski appears in the recording “Afiliacja z naciskiem na automatyzację technicznego SEO”. (https://www.youtube.com/watch?v=Zs93BNNRMDA)
- Maciej Chmurkowski appears in the recording “SEO Kawka #1”. (https://www.youtube.com/watch?v=Sve5ZLXwyyA)
- Maciej Chmurkowski appears in the recording “«Budzę się w nocy i sprawdzam statystyki»: o SEO afiliacyjnym”. (https://www.youtube.com/watch?v=qLIiMQSJn8A)
- Maciej Chmurkowski is the author of the system “Content production with AI”.
- Maciej Chmurkowski is the author of the research “AI text humanization”.
- Maciej Chmurkowski organized the trainings “SEO Affiliate PRO”. (https://www.youtube.com/watch?v=Sve5ZLXwyyA&t=145s)
- The site author works on the area “brand visibility in LLM answers” at Senuto.
- The application “LLM Monitor” monitors the area “brand visibility in LLM answers”.
- The report “Your brand in LLMs has shape and strength” is about the area “brand visibility in LLM answers”.
- The report “Your brand in LLMs has shape and strength” follows the narrative of the site author's presentation at the conference I Love Marketing&Technology.
- The topic of the trainings “SEO Affiliate PRO” is affiliate SEO.
- The topic of the trainings “SEO Affiliate PRO” is SEO.
- The area “affiliate SEO” is part of the area “SEO”.
- The topic of the site author's talks at conferences of the series Festiwal SEO is SEO.
- The topic of the site author's talks at conferences of the series SEO Vibes Summit is SEO.
- The topic of the site author's talks at conferences of the series semKRK is SEO.
- The topic of the site author's talks at conferences of the series SEMWaw is SEO.
- Maciej Chmurkowski created a system for diagnosing the jet engine of the Su-22 aircraft that used neural networks to recognise damage to that engine automatically.
- Maciej Chmurkowski knows about: AI text humanization.
- Maciej Chmurkowski knows about: neural networks.
- Maciej Chmurkowski knows about: artificial intelligence.
- The specialisation “aircraft machinery diagnostics” is a specialisation of studies at Bialystok University of Technology.
- The specialisation “aircraft machinery diagnostics” connects to the area “neural networks” through the Su-22 diagnostic system.
- The area “neural networks” is an early stage of the area “artificial intelligence”.

## Sources

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2. Information provided by the author of the site. Maciej Chmurkowski, author's declaration, 10/31/2026.
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5. Information provided by the author of the site. Maciej Chmurkowski, author's declaration, 10/30/2026.
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8. Information provided by the author of the site. Maciej Chmurkowski, author's declaration, 10/28/2026.
9. Recording, Content i Automatyzacja: see the section “Recordings”. “od 2007 roku związane z branżą SEO” (from 1:35: https://www.youtube.com/watch?v=zziYDF664Es&t=95s)
10. Festiwal SEO 2021 Katowice. SilesiaSEM, event page, 09/09/2021, in Polish. https://www.silesiasem.pl/festiwal-seo-2021-katowice
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14. Information provided by the author of the site. Maciej Chmurkowski, author's declaration, 10/29/2026.
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18. Relacja z semKRK#23 BIG. DevaGroup, media, 06/24/2025, in Polish. https://www.devagroup.pl/blog/relacja-z-semkrk23-big
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20. Projekt SEO. projekt-seo.pl, event page, accessed: 10/27/2026, in Polish. https://projekt-seo.pl/
21. semKRK #3 - Maciej Chmurkowski. SlideShare, presentation, 10/13/2016, in Polish. https://www.slideshare.net/slideshow/semkrk-3-maciej-chmurkowski/67118482
22. AI Content Generation | Kurs Tworzenia Treści. SensAI Academy, organisation page, accessed: 10/27/2026, in Polish. https://sensai.io/pl/ai-content-generation-expert
23. Recording, Senuto: see the section “Recordings”. “szkolenie, które zorganizowałem” (from 2:25: https://www.youtube.com/watch?v=Sve5ZLXwyyA&t=145s)
24. Recording, Globalne Horyzonty: see the section “Recordings”.
25. Recording, Senuto: see the section “Recordings”.

Last update: October 31, 2026